MSCI

MSCI (formerly Morgan Stanley Capital International) is relied upon by some of the world's biggest names in investment, yet it looked more like a local, storefront service provider. With a client enthusiastic to shake things up, we went through our process with them and created a brand befitting of a financial world leader.

We wanted the MSCI logo to mean something. To represent the global nature of the business and to reflect the infinite transactions that connect MSCI, the market and its clients.