Arctic Cat
Headquarters
Founded in 1962, Arctic Cat forges machines that conquer dirt, snow, sand and rock. As part of their goal to attract new talent, they refreshed their brand and relocated their corporate headquarters to a historic building in the warehouse district of downtown Minneapolis. Arctic Cat needed their new brand and office space to feel like an experience, achieved through custom patterns, logos, raw materials, heroic photography and bold design.
In collaboration with Alyssa Liles while at Latitude.
Brand Identity, Environment, Signage and Wayfinding
