Gussi
Haircare
Gussi is a new hair product that’s the first and only of its kind. This DTC at-home keratin treatment was in need of an identity and packaging to match its fun name and larger-than-life personality. A flow-y script, a vibrant chartreuse and a custom block typeface used as a pattern are the foundation of the visual language that allow Gussi to truly shine amongst the plethora of haircare products.
Designed for Studio Minnow, Beautiful Words and Naming by April Smasal, Photography by Pegboard
Brand Identity, Type Design, Packaging
