St. Louis City
SC Concept
St. Louis City SC will be a MLS expansion club that is expected to begin play in 2023. This is a rebrand concept, taking color cues and crest shape from their recently released identity. The identity as a whole relies on two lines, representing the Mississippi and Missouri Rivers as seen in the monogram, crest and custom typeface. The kit and scarf highlight the Gateway Arch and rivers as a pattern.
Current brand identity can be viewed here.
Brand Identity, Type Design, Jersey Design
